Accredited online course
Search Engine Optimisation for Business
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor.
Course description
Right now, potential customers will be searching for your products and services ‐ and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages. The key is understanding what search engines need ‐ and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot. Course Module Number Module Name Pass % Required
Why online learning works
Online training is flexible, efficient and cost-effective so candidates can work through the modules at their own pace, in their own time.
Course content
- 1Introduction to SEO Optimisation for Business
- 2Link Building Optimisation for Business
- 3On‐Site SEO Optimisation for Business
- 4Social Media as part of SEO Optimisation for Business
- 5Local Search Optimisation for Business
- 6Pay Per Click (PPC) Optimisation for Business
Approved by
CPD Certification Service
System requirements
- Browserup to date web browser
- Videoup to date video drivers
- Memory1Gb or more RAM
- Download speedbroadband, 3Mb or more