Social Media Marketing

Course description

This online course examines the main social media platforms and their use as marketing tools. In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter. We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'. We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing and how to choose the right platforms. You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns. We'll show you how to create a Social Media Policy and use social media for internal communications. You'll learn how to build social media into your recruitment campaigns and train employees to use social media to promote your company. Online security is crucial and we'll cover the basic aspects everyone needs to know. Finally, you'll learn how to handle negative feedback on social media and the T-E-A approach to handling complaints successfully.

What you will learn

• Understand the major social media platforms and their benefits as a marketing tool.
• Recognize the effectiveness of social media campaigns.
• Learn to deal with the positives and negatives of social media campaigns.
• Create and implement a social media Policy.
• Recognize the importance of online Safety.

Who it is for

This course is aimed at anyone who is responsible for the social media activities of their company or who is wanting to get an overview of the subject to support their existing marketing activities.

Course content

1. 1Introduction
2. 2Business Benefits
3. 3Getting Started
4. 4Managing Campaigns
5. 5Social Media Policies
6. 6Handling Negative Feedback