Facebook for Business

Course description

This Facebook for Business course will show you how to use Facebook effectively for your business. It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimise your Facebook Business page. We’ll show you how to create an effective Call to Action, organise your page tabs and create and build your follower count by sharing engaging content. There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool. In a major section on Facebook advertising, we’ll examine effective ways to boost engagement - including how to define your target audience, choose the right ads for your audience and effective ways to design and build your ad content. Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

What you will learn

• Understand why Facebook is important for business and how to create and use a business profile.
• How to create a brand identity and content strategy.
• Have a basic understanding of the Facebook algorithm.
• Know how to plan and set up effective advertising campaigns.

Who it is for

This course is aimed at anyone who is involved in promoting and marketing their business online.

Course content

1. 1The History of Facebook
2. 2Facebook Business Pages
3. 3The Facebook Algorithm
4. 4Facebook Advertising